What I’m Reading: Sommelier Raj Vaidya

As the head sommelier of a restaurant with three Michelin stars, Rajeev Vaidya is a man whose good taste is literally certified. At Daniel, Chef Daniel Boulud’s eponymous New York City restaurant, Vaidya uses expertise and improvisation to curate an experience for his guests.

To do that, you need a refined palate. And perhaps most importantly: a curiosity for the world. Considering that the wine list at Daniel reads like a “thrilling document,” we knew that Raj wouldn’t disappoint when we asked him: What are you reading?

I use Flipboard every morning for a couple of hours, starting out with top news outlets and then grazing on random topics ranging from finance and current events to food industry news. Then I just meander about the suggested pages and links, finding interesting articles that I would otherwise be oblivious to—it’s a great way to widen the scope of information that passes by my gaze.

Some of my favorite sources are:

Astronomy, space and physics by Mark Draper: With headlines like “Scientists find that 80% of all light in the universe is missing,” you can’t help but learn some cool random facts!

History in the Making by Darby Krajicek: Very cool way to think about current events.

Street Photography Monochrome by Alberto Pérez: Great collection of black and white photos— random but thought provoking.

Indian Food by Phani Kumar: An awesome resource for recipes and also history and cultural significance of the dishes I ate growing up.

A Walk In My Clogs by Chef Daniel Boulud: Gotta keep tabs on where the boss is as he jet sets around the world!

NYT Critics’ Picks Restaurants by The New York Times: Keeping up with the state of the industry locally.

Startups by trphan33: I like to keep abreast of what is going on in the tech world, especially since so many of my clients at the restaurant work in that field.

Finance by Mike Eisenberg: A good resource to know what the trends are and who the players are on Wall Street, again as a way of keeping up with the restaurant’s clientele.

Since I am not a big user of other social media outlets, Flipboard gives me a chance to collect articles for our magazine and reach a wider audience with my interests than possible here at the restaurant. It’s also amazing personally because I can access different viewpoints and stories and coverage of news in the same place, rather than say having to go look on individual websites.

Why is rosé great with almost anything? Do pricier bottles live up to the hype? Where do sommeliers go for a drink after work? Find out below:

Daniel’s Cellar by Chef Daniel Boulud & Raj Vaidya

~ShonaS is reading “Sean Hagwell Studios

Posted in Android, FlipTips, iOS, Uncategorized | Tagged , , , , , | Comments Off

Brides Says “I Do” to a Flipboard Edition

The institution of marriage may be heading toward the same fate as the dodo. Millennials in the U.S. are on track to have the lowest marriage rates, by age 40, compared to any previous generation.

Still, getting married will continue to be a pretty big deal for anyone who does decide to say “I do,” because as soon as you answer that one critical question come about 100 more: “Where is the wedding?” “Who’s invited?” “What are we eating?” “Band or DJ?” “And what will you wear?!” Weddings are, of course, as varied and unique as the people getting hitched.

Luckily, Brides magazine, which has been part of the Condé Nast stable since 1959, helps love bugs—Millennial or otherwise— figure out the details. From the inspirational to the tactical, Brides covers the before, during and after of Your Big Day.

And now that Brides is formatted for Flipboard, it just got a whole lot easier to catch up on key wedding info in-between cake tastings and dress fittings. Give it a ballroom-caliber whirl:

~MiaQ is reading “The Horror

Posted in Android, Content partner, iOS, Uncategorized | Tagged , , | Comments Off

On the Red Couch with REDEF’s Jason Hirschhorn

It was 2000, the bubble was bursting, and Jason Hirschhorn, then the head of Digital at MTV Networks, yearned to prove that this Internet thing wasn’t a fad. So he started sharing links to interesting articles, largely about video, to a small group of friends.

As that list grew through word-of-mouth, so did the voraciousness with which Hirschhorn collected and shared information. “It was not edited well so sometimes you would get 90 stories a day,” he says of MediaREDEF’s earliest email blasts. Still, that didn’t stop people like former NBC Entertainment co-chairman Ben Silverman from telling Forbes magazine that Hirschhorn’s newsletter was a key read. The list ballooned as Hirschhorn served as the president of Sling Media’s Entertainment Group and then co-president of MySpace.

Now Hirschhorn is trying to turn MediaREDEF and his natural curiosity into a real business, having just closed a $2.25 million seed round to take his passion project to the next level. What follows are his thoughts about curation, who inspires him, and what’s in store.

Would you say that MediaREDEF has a point of view and, if so, what is it?
The most important thing in business—or in life—is to be curious and to step out of the zone of what you think you’re interested. I go to the Sundance Film Festival every year, and if it were up to me I would see gangster movies, sports documentaries, and anything having to do with financial malfeasance. But, when you have a friend who has a point-of-view you respect, or you hear buzz on another movie, even if the description isn’t something that you think you’d be interested in, if you push yourself, more often than not those will be the things that you love. That’s what we’re trying to push with REDEF. Be smarter by letting go of your prejudices of what you think you’re interested in, and trust us to be the DJ for you.

What are some new interests you’ve discovered you love through this project?
Anything having to do with virtual reality. Part of virtual reality is ridiculous to me. It’s like, why don’t you go hop on a plane and experience it for yourself? But there’s also this idea that you could continue the flow of your interests by being in a different environment.

And anything having to do with David and Goliath type stuff. I’m a big underdog fan. I was the president at Slingbox. The whole world wanted to sue us. I love unfair fights. Watching Travis [Kalanick] and Uber fight an ingrained establishment that’s not only a monopoly in many ways but also bad service…and then Uber trumping that with technology and good service.

What’s your media diet? How do you scan this much information?
It’s inhuman. I get fetishes. The recent fetish is World War 2. I must have watched 100 hours in the last month [on WW2].

We’ve set up a very robust system. While RSS was considered a dying medium, for the influencers that track and disseminate a lot of this information, it is the greatest way to get through a lot of content. I go through about 6,000 pieces of content a day.

[There is a] feeling that you’re never done, and everyday you press publish you’ve missed something and that pisses you off. But the good thing is, it will never stop coming. Yes, there’s The New York Times, but then there’s also that blogger who’s a developer at a certain company who writes a very salient piece about the industry. I love the fact that we’re putting individual bloggers next to sources of record.

I love that too. I love discovering new voices through REDEF. How do you find them?
That’s the most important thing for us. [We hope that] everyday when you open REDEF, you say, “Where the hell did they find that?” We have some secret sauce. Even though we do hand-pick, we have technology that hunts and gathers for us. It will never publish automatically, but it allows us to pull from social sources and feeds, things that we are likely to be interested in. Then we hand pick.

What’s coming up next for REDEF?
We’re going to concentrate on video, on sit-down interviews because I want to get people together from disparate backgrounds to talk about issues and solve them together. I’m not interested in three guys talking about V.O.D. I’d love to bring in a brilliant data scientist to help Ralph Lauren figure out how to better target his styles and SKUs around the world and film it. Fun stuff like that. Mix people from different backgrounds.

We are going to do some influencer publishing. It’s not going to be the reason for our being, but for example, windowing kills me—one day it’s on Netflix, one day it isn’t. I would like to be able to go to a studio boss and push that executive to write the Jerry Maguire memo that others don’t have the guts to. To me, a lot of the influencer publishing becomes “let’s fill the tank.” Shouldn’t we be as discerning about that as we are about our picks?

What other curators do you admire?
I think that Maria Popova is a genius. She’s really a master curator because she’s analyzing things and writing whole pieces on them. Her ethos is showing you interesting things before you thought they were interesting.

When you follow Brian Stelter or David Carr or Alexis Madrigal or Mathew Ingram or Om Malik, it’s not just about their publications but when they go on social media they are talking about other people’s stuff. I read Om’s things he reads every week, and Madrigal’s five intriguing things email is disparate and crazy and fun.

I think the guys at Songza are geniuses. They look at music, not from a data point of view but through moods and feelings and destinations.

But I think my curation brother from another mother is Andy Weissman from Union Square Ventures. We often throw barbs when we’re trading tracks from the 80s or movie scenes or that kind of stuff. That does spark [a lot] of the imagery in the [REDEF] newsletter and stream of consciousness rantnrave. Those aren’t planned. Those are like picking atoms out of the air.

Check out MediaREDEF on Flipboard:

~MiaQ is reading “#MagsWeLove

Posted in Android, iOS, Red Couch Interview, Uncategorized | Tagged , , , , | Comments Off

The Week in Review: Ferguson Aftermath

Unarmed 18-year-old Michael Brown was shot and killed by a police officer on August 9 in Ferguson, MO. His death transformed the small city into an epicenter of conflict and debate that has waged for over 10 days.

The community experienced arrests, curfews, National Guard troops, tear gas, boarded businesses and Molotov cocktails. After an autopsy that showed Brown was shot at least six times, a grand jury investigation is underway to determine if Ferguson Police Officer Darren Wilson should be charged.

Attorney General Eric Holder visited Ferguson Wednesday, after it was announced the Justice Department is conducting an investigation into possible civil rights violations.

“The world is watching because the issues raised by the shooting of Michael Brown predate this incident,” Holder said on Wednesday. “This is something that has a history to it, and the history simmers beneath the surface in more communities than just Ferguson.”

“As Americans, we’ve got to use this moment to seek out our shared humanity that’s been laid bare by this moment—the potential of a young man and the sorrows of parents, the frustrations of a community, the ideals that we hold as one united American family,” President Barack Obama said this week.

Flipboard magazines are covering the latest news from the ground in Missouri as well as the larger societal issues of racial tension and gun violence:

Ferguson Shooting & Protests by CNN: CNN has used its global resources to cover the events in Missouri. See images from the streets, follow the reporters’ reactions and watch those involved speak out.

Race by Jatau: Ferguson breathed new life into the discussion of race in America. This magazine has analysis of the latest news, past events and the state of race relations in the U.S.

Ferguson,Missouri by Teresa Beenandoe: Politicians, celebrities and law enforcement officials are voicing their opinions. Read them here.

Gun Violence by Lou Klarevas: Gun violence is a big issue in the world today. Learn about the groups influencing the debate, which geographic areas are impacted most, and the tragic stories of people affected by guns.

In Ferguson: Upheaval & Debate by thenewsdesk: Breaking news, first-hand accounts, analysis and backstory—this magazine by the Flipboard Newsdesk covers every angle.

The Ferguson Shooting by Carmen B: What’s next in Ferguson? Stay up to date on the grand jury investigation and the steps taken on the ground.

~GabyS is reading “U.S. Open 2014

Posted in Android, iOS, The Week in Review | Tagged | Comments Off

Head Back to School Via Flipboard’s Virtual Classroom

It seems early, but here in California many kids are already back to school. And while we don’t really miss the days of homework and gym class, we do love to learn about our world and everything in it.

Luckily, there’s a virtual classroom on Flipboard, with teachers, students and us “life learners” collecting articles about everything from archaeology to zoology. Many magazines explore traditional classroom subjects, such as science, history and math, while others look at educational tools, the role of technology in the classroom, for instance, and how to use Creative Commons.

Every level of schooling is represented, too. For example, search “early education” for magazines about learning in our formative years, all the way up to professional schools—try “MBA” for collections of articles for business-minded people or try specific medical fields, such psychiatry and dentistry. In short: tap on the search icon and enter keywords to explore a subject or browse a smaller number of excellent examples in the Content Guide or right here.

Ancient History: Explore past eras, including Ancient Rome, Greece, Egypt, Mesopotamia, Aztecs, Incas, China and archaeology.

Teach Earth: Resources for teaching geography and earth science.

The Human Gene: A look into human biology and health.

Things AP Econ Students Should Know: ‘Nuff said.

FT MBA Magazine: News about MBAs, school profiles and careers from FT Business Education.

Woodworking for Fun: Who didn’t love Shop?! No grade necessary after reading this magazine.

Digital Drawing & Painting Tutorials: Tutorial videos and inspirational paintings.

Beg Borrow Steal: A student’s guide to how copyright works and where to find free stuff for classroom use.

Best Education Magazines: A “metazine” of dozens of model magazines covering a range of subjects.

Back to School: Whether you have a kindergartner looking for her first backpack or a college freshman in need of dorm essentials, check out these school supplies.

Now go get that A!

~MiaQ is curating “Hot to Tot”

Posted in Android, FlipTips, iOS | Tagged , , , , , | Comments Off

The Week in Review: Big Names Say Farewell

A comedic force and a movie star were among those we lost this week.

For almost four decades, Robin Williams challenged his audiences and brought them joy. In Dead Poets Society, he invited us into Mr. Keating’s classroom and taught us to appreciate literature; in Hook, he made us root for Peter Banning to finally fly as Peter Pan. He captured our hearts as Genie in Aladdin, was the epitome of a loving father in Mrs. Doubtfire and provided needed encouragement as Sean Maguire in Good Will Hunting.

He was 63 when he passed away Monday.

“Please, don’t worry so much. Because in the end, none of us have very long on this earth. Life is fleeting. And if you’re ever distressed, cast your eyes to the summer sky when the stars are strung across the velvety night,” Williams said as Jack Powell in the 1996 film Jack. “And when a shooting star streaks through the blackness, turning night into day, make a wish, and think of me. Make your life spectacular.”

Lauren Bacall graced the film screen 72 times during her career. With her husky voice, sultry eyes and captivating presence she showed us true love and proved women could have it all, before having it all was a ubiquitous goal. We remember this Academy Award/Golden Globe/Tony Award/National Book Award winner as much for her movies, like The Mirror Has Two Faces and To Have and Have Not, as we do for her style, grace and mind.

She died Tuesday at 89.

“No, I don’t like legend. I mean, I don’t like the category. And to begin with, to me, a legend is something that is not on the Earth, that is dead,” she told CNN’s Larry King in 2005.

Magazine makers on Flipboard honor the memory of Williams, Bacall and many others through their words and performances.

Robin Williams Gone Too Soon by Cupcake: Social media tributes from some of Williams’ biggest fans.

Robin Williams by More Content Ideas: Clips of his standup routines, interviews, TV performances, movie performances and speeches.

Robin Williams: 1951-2014 by thenewsdesk: Williams was an actor, a comedian, a father, a husband and a friend. Read about every aspect of his life.

Lauren Bacall, 1924-2014 by Linda Bernstein: Remember Bacall’s most famous lines, roles and outfits.

Notable Deaths of 2014 by The New York Times: The New York Times pays tribute to those who have passed in 2014, from every walk of life.

Celebrate :: Life by abhishek: As we remember those we’ve lost, we are also reminded to enjoy life. Flip through inspiring quotes, learn about the benefits of exercise and meditation, and get advice for a happy life.

~GabyS is curating “Opinions at Their Finest

Posted in Android, iOS, The Week in Review | Tagged , | Comments Off

What I’m Reading: Dezeen’s Marcus Fairs

Voted Architecture Journalist of the Year in 2004, Dezeen Magazine’s founder Marcus Fairs has an intellectual and instinctive love for objects. After graduating with a degree in furniture design, Fairs went on to freelance for The Guardian, The Independent and Condé Nast Traveler. Under his editorship, the architecture magazine Icon was beloved by designers across the world—and soon Fairs was desperate for a new project.

In 2006, he started Dezeen as a modest blog. Today the web magazine (called “the world’s best architecture blog” by The Independent) attracts over 1.75 million unique visitors a month. It’s even hatched a recruitment site for architects and designers, and a watch store—yes, a watch store.

A frequent BBC guest and an international lecturer, Marcus proved to be a solid candidate for our favorite question: What are you reading?

I mostly use Flipboard as part of my role as editor-in-chief at Dezeen, to keep an eye on what’s going on in architecture, design, style and interiors around the world. It’s a great way of managing multiple media sources in one place and ensuring we never miss a beat. I don’t really have a Flipboard routine but the iPad is usually lying somewhere on my desk and I just pick it up and browse, usually while simultaneously working on my laptop.

The tiles on my home screens are arranged pretty haphazardly but they are vaguely arranged into a number of groups. First come all of Dezeen’s various content streams, such as our home page, our watch store and our jobs board. This allows me to see the latest content on all of them in one glance.

Next comes a bunch of international news sources because I’m a news junkie and constantly dip in and out of publications such as The Guardian, The Telegraph and The New York Times. I actually prefer British newspapers to U.S. ones as I find the writing style lighter and more accessible and their content more global in outlook.

Next up are some of my favourite tech and media sites, particularly The Verge and The Drum, which is great for UK-centric media news.

Then I have a whole host of sources covering areas that overlap with what Dezeen covers, including style magazines, architecture websites, fashion blogs and so on. My taste is very eclectic and very visually driven, so I’ll dip into sources that lead with great imagery mostly. I’ll forward stories to the editorial team when I see something that we should be covering, or just follow my nose and end up somewhere unexpected.

Sources I particularly rate include:

Business of Fashion: Great for a behind-the-scenes glimpse of the fashion industry and the personalities that drive the business side of the industry.

It’s Nice That: They’ve got a unique tone and a different take on things compared to Dezeen, since they focus more on graphics, photography and art direction.

Disegno: I follow [them] via Twitter (@disegnodaily); good for in-depth features about events, books, fashion and design. There’s great depth and quality to everything they do.

Dazed: For street style and urban culture—plus the Dazed team are the most fun media bunch I know to hang out with, so it’s enjoyable keeping tabs on their antics.

Huh Magazine: Another favourite for its eclectic mix of fashion, design, tech and lifestyle.

I realize that most of the titles I’ve highlighted are based in London, many of them very close to the Dezeen offices in Hackney.

London is well known for its burgeoning tech scene but should also be far better known for the incredible diversity of dynamic young media businesses here. There’s a fantastic media scene and a friendly rivalry between titles. It’s great to see them all doing so well and it’s great to be able to big up the London scene!

For a single resource that melds architecture and interior design, flip through the pages of Dezeen on Flipboard:

~ShonaS is reading “Art & Culture

Posted in Android, iOS, Uncategorized | Tagged , , , , , | Comments Off

Basics #1: 3 Essential Ways to Navigate Like a Pro

In the spirit of the approaching back-to-school season, we thought it might be a good time to educate on Flipboard, too. Starting today, we’re launching a series of posts outlining how to make the most out of Flipboard. Whether you’re a long-time fan or a total newbie, we hope these tips make your experience more efficient and personalized.

First up: three simple ways to navigate content.

1. The red ribbon is your red carpet to interesting reads.

Find topics, publishers and curators in the Content Guide. Tap the red ribbon in the top right (or the three line menu button) to open. Our editorial team has compiled hundreds of recommendations, ranging from major news outlets, cool design blogs, and one-of-a-kind magazines curated by our community (case in point: Manly Man Course Recipes and 10% Happier). The Content Guide comes in 24 international editions.

2. Search for more.

Looking for something specific? Type keywords, topics or people into the search bar. Tap on the first result (“Start Reading on Flipboard”) to browse stories, pictures and videos about your search. Tapping “More Results” will give you a further breakdown of related Flipboard magazines, social media feeds and other results.

3. Don’t skim—go in! Tap to read.

Flipboard flips the same way across mobile devices. Swipe up on phones and right-to-left on tablets (only small gestures are needed). The Table of Contents (all the tiles you see when you open Flipboard) houses all the sections and/or social media feeds you’ve followed. Tap on a tile to explore that section. When you see an item of interest, tap to open it.

When you’re done reading the article, tap the back button to return to the section or to the Table of Contents. Pro tip: close articles quickly by pinching them on a tablet or swiping left-to-right on a phone.

Stay tuned for more quick tips next week!

~DeanneC is reading “The Daily Edition

Posted in Android, FlipTips, iOS | Tagged , | Comments Off

The Week in Review: Historic Ebola Outbreak

The Ebola crisis reached new heights in the United States this week: two Americans were hospitalized with the disease and the Centers for Disease Control classified the outbreak as a “level 1 activation,” a benchmark reserved for the most serious public health emergencies.

In the last four months, Ebola has killed more than 900 and infected more than 1,700, mostly in Liberia, Sierra Leone and Guinea, making it the largest outbreak in history. Although experts insist the U.S. is equipped to stem a spread within its borders, the epidemic is causing national and international concern and action.

“There is always the possibility that someone with an infectious disease can enter the United States,” CDC spokeswoman Barbara Reynolds said Monday. “The public health concern is whether it would spread and, if so, how quickly.”

Magazine makers on Flipboard have the latest on the victims, the history of Ebola and a look back at some of the most deadly pandemics.

Ebola by Scott: What areas are experiencing the largest outbreaks? What resources are being deployed to combat the spread? Get your questions answered here.

Ebola Virus Nightmare by Sandra Clark: The race is on to find a cure. Are we close? Read about the latest treatments.

Outbreak by Oskar van Rijswijk: The Ebola news you might not see otherwise. A traveler’s guide to the outbreak, which Twitter accounts you should follow for the latest, and who’s on the ground to fight the spread.

Ebola 2014 by supadrai: Ebola is the latest disease to have a large impact, but it isn’t the first. This magazine looks into the latest on Ebola and the Avian Flu outbreak in summer 2013.

Contagion by daz2002: MERS, HIV, SARS, malaria, Ebola, measles, Bird Flu—these are diseases that impact hundreds, thousands and sometimes millions. Now you can learn about each one, in one place.

Disease by petermfd: People and organizations dedicate their lives to helping fight diseases. Read about vaccine discoveries and the latest technologies to improve your health.

~GabyS is curating “President Nixon Resigns: 40 Years Later

Posted in Android, iOS, The Week in Review | Tagged , | Comments Off

On the Red Couch with Outside Lands Curator Jeben Berg

This weekend, San Franciscans will bundle up for their city’s biggest “summer” (it’s typically freezing) music festival, Outside Lands, in Golden Gate Park. The event brings together a killer lineup of bands and DJs, plus fancy food and drink—Winelands! Chocolands!—befitting a Portlandia episode.

But while the music wafts from stage to stage, and the chimichurri fries are going down, one thing remains tangible: the art. Art’s always been a part of the Outside Lands experience, in the form of live paintings, musical theater, art-performances and installations, and it’s only getting more sophisticated. The man responsible for figuring out what all that looks like is Jeben Berg.

See, it’s not enough to find talented artists, which Berg can do because he’s a plugged-in street artist himself and is working in collaboration with his buddies at Juxtapoz Magazine. (His day job is Creative Director at YouTube.) Artists have to build indestructible works that can withstand heavy, wet fog and the hoodied masses. Bonus points if they are inspired by the herd of bison that lives in the park (checkmark for the 2014 crew).

Go inside Outside Lands’ Outsider Art exhibit in this red couch interview with Montana-born Berg, and get a taste of a few of his new Flipboard magazines:

I feel like Outside Lands was one of the first “fancy festivals”: fancy food, fancy wine, this great art…Now other festivals are adopting elements of that. How’d that happen?
What Outside Lands has tried to do is cater to the expectations of the locals. San Francisco is pretty sophisticated. It has high culinary and entertainment expectations, and Northern California has some of the finest wines in the world.

Outside Lands will always primarily be about the big stage and the big performers that come through—this year we got Kanye West and Tom Petty—but it has to be different from other festivals, too, because by the time Outside Lands comes around [in August], people have already been to Coachella, Lollapalooza, Bonnaroo…

With regards to the art scene at festivals, is it getting competitive? I saw that Shepard Fairey curated for Lollapalooza this year.
It becomes competitive for the artists’ time, to commit to doing something for each festival. The budgets are never huge, so the artists have to really want to be a part of it. We do our best. It’s one of the reasons why the partnership with Juxtapoz is so important. Juxtapoz brings a lot of credibility and noteworthiness for an artist. If they get into the magazine, it’s a big deal to them.

Art is always competitive by nature—that’s what drives it forward. The most coveted art place inside of Outside Lands is—and this has been going on for four months for me already—the scrims on the sides of the stages. It doesn’t pay a lot but seeing your artwork blown up to 50-feet tall, on the side of a stage that Kanye West or whoever is on…it’s amazing.

It all goes through a huge committee. For every piece of art, [we ask ourselves], Is it good for everybody? Is it uniquely San Francisco? Has the work ever been used commercially before? Does it represent our values?

Well, what are those values?
San Francisco has a history of street art, but not necessarily graffiti, so we try not to be heavy with graffiti, though we use elements of it. A lot of the artists have made careers doing graffiti art, but they have also evolved and matured.

Now, not everybody can live paint. It takes a special talent. They’ve got about seven hours, from noon to 7pm, to complete a 28-foot-long by 8-foot tall painting, which is not a simple task. Some people work in teams. N8 Van Dyke and Sam Flores always do something together. That’s like the collaboration of the year. Other people, like Apex, want the entire wall to themselves; he doesn’t want anybody else touching it, and he is going to handle it from beginning to end.

San Francisco has a history of psychedelic art, so psychedelic stuff is cool. It definitely can’t promote violence, can’t denigrate anyone, and is certainly not critical of anything in particular. You’re not going to see an anti-war slogan but you might see a slogan about the benefits of unity and humanity. It’s the same metaphor, just the other side of it.

Bright colors. For the live painters, this is what I always tell them: “Imagine when you are driving on the freeway and you look out and you see a train going past you, and you see some graffiti that is on the train. If it is small and really complex, it doesn’t mean anything to you, so imagine that you are seeing something from 1,000 feet away and it makes sense.”

There are two big tunnels that come into [Outside Lands'] polo field, and you don’t realize it but they are about 100 feet long, each one. We had Mike Giant do it the first year, and a local gallerist, Andres Guererro, and his crew who have painted the tunnels for the past three years are handling it again. They are responsible for several high profile murals around SF. They do these giant, beautiful, letters and characters; it’s a very identifiable style and very welcoming.

So, [the values are] fun, high-spirited, nothing dower, with the exception of, like, a few medieval death wizards.

What else do you have to consider in putting the collection together?
Outside Lands is cold. I have tried to build things that become wind protection. [There were these] crystalline things: I’d go by there, and there were like eight people inside shivering in sweatsuits and hoodies. You have to think about these things.

Every year, the pieces evolve. We started with a concept about benches (because there’s nowhere to sit at Outside Lands) that went from giant furniture with smoke balls and succulents, to these high-backed conceptual pieces of furniture that you’ve never seen before: a series of psychedelic SF-styled Adirondack chairs well suited for comfortably watching artists tackle a big wall while sipping your beer.

Who are you looking forward to hearing musically? Do you get to enjoy the music?
Sure, I get to enjoy the music—the energy at Twin Peaks [stage] is usually the top. I am dying to see Kanye West because every time I’ve had the opportunity to see him, I have kind of ignored him [but I know] he’s a massive showman. I missed Macklemore the first time he was at Outside Lands, and so I want to see him this year. I’m a hip-hop guy.

Of course I’m also looking forward to seeing Tom Petty because it is nostalgia and I will know every song that he is going to play.

What I found when it comes to EDM is that those artists tend to build the piece of art that is on their stage. Look at what Deadmau5 or Daft Punk does—to me that is performance art at the highest level, and I love it.

~MiaQ is reading “rANDom curATion

Posted in Android, iOS, Red Couch Interview | Tagged , , , , | Comments Off