How Flipboard Does Money

The rising costs of pharmaceutical drugs, equal pay for women and the perils of processed food—these are just some of the topics covered in the inaugural issue of Money back in 1972. Forty-two years later, our worries haven’t changed much, and Money’s still offering down-to-earth, personal financial advice for every generation.

Best known for its Best Places to Live series, the magazine uses personal finance to tell the story of a changing America while challenging certain assumptions. How did the suburbs come to be the best place to be rich and single? Why are chocolate makers and photographers flocking to McKinney, Texas? For a smart, pragmatic guide to the Next Big Thing, Money’s your best bet.

Today that sound advice comes to Flipboard, where Money’s bank of resources is fully paginated. Tap below and make Money work for you:

~ShonaS is reading “Facepalm
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On the Red Couch With Shebooks’ Peggy Northrop and Laura Fraser

When it comes to reading, women are the more prolific sex. A Pew report revealed that more women have read at least one book in the last year (82% vs 69%) and that they read more than their XY-chromosomed counterparts: the average number of books read by men was 10 vs 14 for women. 2014 was even declared “the year of reading women.”

Good timing, then, for Shebooks, a curated collection of short e-books written by women, for women. Founded by author/journalist Laura Fraser and Peggy Northrop (also the editor of Sunset magazine), Shebooks publishes memoir, fiction and journalism—up to 15 new pieces each month. Readers can subscribe to never miss a title or purchase à la carte.

Most stories on the platform are more than 7,500 words (about the length of a longer article in The New Yorker) so they have room to unfurl. “But whether the stakes are emotional or another kind—health, money, love, sex or whatever—there has to be real insight along the journey of the story,” says Fraser. “There has to be some payoff for the reader because why waste…well, we used to say why waste the paper.”

In this interview, we learned how the digital imprint is not just freeing trees but also women, liberating them to tell their stories—and why that’s even necessary at all.

Why did you create Shebooks?
LF: The biggest pleasure about doing this work for me has been to discover and publish these incredible women writers. I feel we are creating the platform that I want to write for. As someone who has been a career journalist who has written three books, two of them memoirs, I know how increasingly difficult it is for people to get published—as journalism has become devalued, as publishing has focused on the top 1% of the writers. Writers who are fantastic but aren’t getting as much attention are getting left behind. I’ve been astonished at the quality of what’s come in [to Shebooks]. Beautiful, beautiful manuscripts. People have had 10,000 words in their drawers that they have been polishing for the last 10 years.

PN: And they had no place to put it. I feel like we’re creating a platform that I always wanted to be an editor and a business leader of because I have presided over the shrinkage so many magazines. I presided over “Let’s cut some more pages,” “Let’s cut our rates.” We were focused on what advertisers needed out of our publications instead of focusing on what consumers are reading, sharing and talking about—and in particular women were not getting published at the length that we are publishing. [We give them the] opportunity to stretch past 1,200 or 3,000 words; they get to write like the way the guys do in the New Yorker or Harpers or The Atlantic.

But why do we even need a female imprint? Why not just talk about great books and stories?
PN: Well, lots of people are talking about great writing and great stories, and then you actually count up the bylines and they are really talking about great guy stories written by great guys. I was on the board of the American Society of Magazine Editors (ASME) for a long time and we struggled with the exact same issue. You would put magazines at a certain circulation up against each other, and a women’s magazine, that was serving a much greater number of readers, was always at the bottom of the pile. So at ASME, we decided to create a category for women’s magazines. We just couldn’t figure out how to pay attention to the things women were actually writing and reading.

Why was that happening?
LF: I think basically there is a very deep bias in our culture that doesn’t bubble up to the surface very often: not so much against women but against women’s stories and interests. You can say that women tend to be more interested in stories about each other’s experiences. You can say that women are more interested in a more internal journey than an external journey. So the thought-leader magazines give a lot of space and time to those external adventures: when someone rows a canoe around the world, that’s a big story, but if someone goes through a lot of turmoil, emotionally, that’s not considered a story—although that’s actually what women like to read.

You are both extremely well read. Who are some of your favorite writers, on Shebooks or off?
PN: I’m going to suck up to Laura now and say her book, The Risotto Guru, is one of my favorites. It’s actually a collection of three stories of about her travels in Italy, and in particular, a guy she found to make the perfect risotto, who was also her cab driver. It’s just this wonderful adventure in eating and food and experiencing a culture.

Ethel Rohan’s book, Out of Dublin, is another one of my favorites. This is a memoir where she reveals things about her life that she never talked about before. The authenticity and the beauty of the writing is just unbeatable.

And Mary Jo McConahay’s journal, Ricochet. It’s a memoir about being a war correspondent in El Salvador and her friendship with a woman who was a photographer during the same war and what they went through together and how their friendship changed when one of them decided she couldn’t bear to see another dead body.

LF: There is a really quirky, wonderful novela by Jennifer Finney Boylan who is a New York Times bestselling author and fairly well known in the transgender community. It’s probably the only novela by a transgender writer, about a transgender girl coming of age. It’s really funny, a comic road trip.

And then we have our bestseller, The Marco Chronicles by Elizabeth Geoghegan, which is the anti-”Eat, Pray, Love” where she goes to Italy imagining all these romantic encounters with Italian men who are gonna, you know, sweep her off her feet…but no. (Laughs) It’s hilarious.

Do you have any tips for busy people who want to read more?
LF: As with anything else, you have to be smart with your time, and part of that is reading good quality. Just like with exercise, you have to carve out time to feed your imagination and spend time in other worlds. Otherwise, how do you grow as a person without other perspectives?

Click here to see Shebooks’ Flipboard magazine.

~MiaQ is reading “Getting Things DONE
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The Week in Review: Scotland Votes Against Independence

From JK Rowling to David Beckham and Vivienne Westwood, everyone offered their opinion on whether Scotland should have become an independent country and cut 300 years of ties with England.

Ultimately it was up to Scottish residents, and in a referendum on Thursday nearly four million voters chose to remain part of the United Kingdom.

Both sides put up a strong fight over months of campaigning. Alex Salmond spearheaded the campaign for “Yes Scotland” and Alistair Darling led the charge for “Better Together.” Salmond said he wanted a self-sufficient country, free from the politics of England, while Darling said he hoped to remain a united front.

Voters were told to consider everything—from healthcare, education and the monarchy to the UK’s national debt and defense policy—when making a decision. Oil and currency were also key issues in the campaign. Salmond stated Scotland could become one of the richest countries in the world and David Cameron argued Great Britain is one of the world’s most successful political unions.

As the UK deals with the aftermath of the vote, these Flipboard magazines offer you the news from all sides.

Scottish independence: a nation decides by The Guardian: The Guardian has compiled its coverage of campaigning, voting and results day.

Scottish Independence 2014 by Peter Cobbe: From mortgages to the NHS, look at the issues that would have been affected by a Yes vote.

Spectator Collection: The Scottish Referendum by The Spectator: The Spectator offers its viewpoint on the referendum and the fallout surrounding it.

Yes Scotland #indyref #yes by Ken Young: Read all the latest news from a pro-indepenence perspective.

Scotland Decides ‘Yes’ or ‘No’ by The New York Times: Scotland’s decision is big news around the world. Here’s coverage from The New York Times, all in one place.

An Independent Scotland by Jonah Timms: An insight into some of the many questions that arose during debating: Would Scotland join the Euro? Would a passport be needed to cross the England/Scotland border? What does the Queen think?

~JessE is reading “Illustrating Light
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Exclusive Clip from Fury Director on Flipboard

In support of its upcoming movie, WWII drama Fury, Sony Pictures has included a special clip that’s exclusive to Flipboard in its brand magazine. The video features Fury Director David Ayer talking about why he included an actual Panzerkampfwagen “Tiger” tank in the movie.

Tiger tanks were significant because they significantly outmatched the competition. They were larger, more powerful and much-better protected than the Sherman tanks used by the Allied Forces. It’s estimated that it took 15,000 Sherman tanks to destroy 1,500 Tiger tanks in WWII, and the 3rd Armored Division incurred a 90% loss rate due to the effectiveness of Germany’s Tiger tanks. Ayer and his team were able to secure the only operational Tiger tank in the world, from southern England’s Bovington Tank Museum. The tank featured in this clip, Tiger 131, was the first Tiger tank captured by the Western Allies in WWII.

It’s also the first time in modern filmmaking history that an original Tiger 1 tank was used in a movie. See this exclusive footage in the Fury Movie brand magazine or below. Fury opens on Oct. 17, 2014 and stars Brad Pitt and Shia LaBeouf.

~MikeC is reading “FURY MOVIE
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What I’m Reading: Research Assistant Elizabeth McCullough

Nobody promotes their magazine on Flipboard quite like former Jeopardy contestant Elizabeth McCullough. On Twitter, McCullough is a master of the pleasantly provocative tweet—”Rough news cycle, huh? Here’s a hamster!”—that directs readers to her magazine, The Internet Flâneur.

“I’m just strolling around the internet, gathering the best of what I find and sharing it,” says McCullough. A professional writer and editor, McCullough—who holds degrees in psychology and counseling— is also a research assistant for business thinker, social scientist and The New York Times best-selling author Daniel Pink. In her free time, she manages one of the world’s most comprehensive literary blogs, Book Balloon.

In short: McCullough loves information. As for what kind, suffice to say her insatiable intellect is without prejudice. Feeling quite confident that we’d learn something new, we asked her: what are you reading?

I subscribe to many, many newsletters and site feeds that I skim just about every morning for articles related to my interests and projects: writing, politics, literature, and creative nonfiction and journalism. Previously, when I found something quirky or moving or really well written, I’d share the link on Facebook. I’d get the occasional comment from a friend saying, “You always find the best stuff,” which was gratifying. One day, a friend from Charlottesville, Cindy Maisannes, suggested I give Flipboard a try.

I’ve loved magazines since I was old enough to hold one. My mother and father subscribed to several, including National Geographic, Field & Stream, Readers Digest, and the classic women’s magazines: Redbook, Good Housekeeping, Ladies’ Home Journal. My dream job would be reading vintage magazines all day long.

So when I realized that Flipboard was a way I could make my own “magazine” and share it with my friends, I was hooked. My favorite part is choosing the cover image. I know the rule of thumb for a successful magazine is to concentrate on a hot topic or niche interest, but my mind doesn’t work that way. That’s why I called my magazine “The Internet Flaneur”—I’m just strolling around the Internet, gathering the best of what I find and sharing it.

The Internet Flâneur by Elizabeth McCullough

Here’s where it gets a little embarrassing: I don’t have an iPad, which I understand is the ideal platform for using Flipboard as a feed reader and a porter to Twitter, Facebook, Tumblr, etc. So I’m not getting the full effect of one of the things Flipboard does best, which is graphically organizing information into streams.

For profiles, human interest stories and creative journalism, I subscribe to a mix of classics and new web-based media: Longform, Esquire, Vanity Fair, Longreads, The New Yorker, The Atlantic, The Hairpin, Washington Post and The New York Times.

Art and photography, i.e, eye candy: Recaptured, Photos Futuristic Explorations.

For fun: Laughing Squid, Ministry of GIFS and, of course, LOL Cats.

If I run across a good magazine on organization or writing, that goes in the mix as well: All Things Productivity and On Writing & Publishing & Everything.

It’s so easy to flip, flip, flip through the articles until one catches my eye. Flipboard creates a very comfortable reading format for all kinds of articles. I really appreciate that, because given the amount of time I’m online, my eyes get tired fast.

~ShonaS is reading “The Shot
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Share to Flipboard From Within iOS 8

Apple’s latest operating system, iOS 8, is available today, and with it comes a more convenient way to collect what you love in a Flipboard magazine. iOS 8 introduces a number of new features, including Extensions, a way for apps to work better together within Apple’s ecosystem. On Flipboard for iOS, that means you can now add articles and photos to your magazines—without even opening the app.

When you’re browsing articles on Safari, tap the iOS Share icon to see Flipboard as an option (tap More in the menu first to activate Flipboard). You can then select a magazine you’d like to add the article to, as well as write a comment on the story. This share-to-Flipboard option is also available in browsers like Chrome, and other compatible apps. (If you don’t have any magazines, you must create one in Flipboard first. In the app, tap the “+” icon on any article, image or video to begin, or see our tutorials page for more basics.)

You can even add your own photos to magazines. From the Photos app on your iPhone or iPad, tap the native iOS share icon to find Flipboard.

We’re especially excited about this feature, as it was one of our most frequent requests from our community. Here are two ideas to get you started on magazines that include your own photos.

1. Sean Hagwell Studios by Sean Hagwell: For artists and photographers, create a portfolio of your own work.

2. Adventures of Pika the Flipdog by Dave Huynh: Make an ode to a beloved pet.

After you’ve made a magazine you’re proud of, don’t forget to share it with friends and family! Go to the cover of any magazine and tap “Share” to email or send it to your social networks.

Happy Flipping!

~Flipboard Team
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Focus on the Shot: Flipboard’s New Photography Magazine

It took three decades for Joseph Nicéphore Niépce to take the world’s first photograph: a black-and-white grainy image of his country-home courtyard, in 1826.

The photography world has rapidly developed since that maiden image, “View from the Window at Le Gras,” was shown, and now includes everything from Papal selfies to images from space. But in some ways, professional photography is as complex as ever. Deciding what type of gear, technique or software to use can daunt even the most avid camera enthusiast.

That’s why Flipboard’s photo editors, Steve Fine and Gary Hershorn, are teaming up to provide the ultimate take on all things photography: The Shot, a Flipboard magazine updated weekly. The magazine opens with Spotlight, which profiles professional photographers and their work. Additionally, each issue will feature the best photography from the Web and Instagram, along with behind-the-scenes reports from the photo wire services. Fine and Hershorn, storied photo editors from Sports Illustrated and Reuters, respectively, will also highlight the best galleries and images from publishers such as National Geographic and the Guardian and from among our users’ photo magazines. Finally, they’ll share articles about the best gear, tips and tricks they find.

Tap the cover the below to get started and hit the follow icon to never miss an update.

~NajibA is curating “Neat Stuff
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The Week in Review: Tech Giant on Stage

It was the event we’ve come to expect from Apple: a crowded dark room, a dramatic stage, a detailed presentation and the unveiling of new products (in this case, the iPhone 6, iPhone 6 Plus, Apple Watch and Apple Pay).

“For us, it’s never been about being first. It’s been about being the best,” Apple CEO Tim Cook told The New York Times. “And I think we just launched the Apple Watch that is sort of in a category by itself that will redefine what people expect of products in the category.”

The hours-long event in Cupertino, California, left company fans enthused, gave more fodder to critics and once again thrust the company and its CEO into the national conversation.

“Cook is finally getting Apple moving forward again in a big way and taking some different paths,” Walt Mossberg of Re/code wrote after the announcement. “In fact, it’s hard to remember when Apple, at least in recent years, has entered two big new product categories on the same day.”

But consumers will have to wait a bit longer—until September 19—for the iPhone 6 and until early 2015 for the watch.

Until then, let Flipboard magazines meet your news needs about Apple and its competition.

Apple by travisdefilippo: Tuesday’s announcement was the latest in a string of high-profile unveils. Read the latest news in context.

Tech News by Kenan Usta: Apple is one business of many that make up the tech industry. From Google and Microsoft to Reddit and Tinder, find information on your favorite company.

Silicon Valley by Ann Bradley: Explore the inventors and business people of the Valley.

Apple by Kirk Brauer: Technology is what makes Apple possible. This magazine digs into the inventions and tools.

Google by Tin Tiger: Keep track of the latest developments from Google, including Google Glass, Google Play and Chromebooks.

Steve Jobs by Walter Jr Kryemadhi: Steve Jobs created an iconic company before his death in 2011. Remember his legacy.

~Gaby S is reading “Classical Music
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Help Is Here!

The Flipboard community is growing, and we want to know: how has your experience been so far? Had any problems? You might not be alone!

You can now get help right on Flipboard. In case you still can’t get the answers you seek, our Community Support team is happy to answer any questions you might have.

For starters, click the gear icon to access your Settings, then click “Help & Feedback.” Here you’ll find frequently asked questions and useful tips on how to customize your Flipboard.

To save yourself some time, try using the search feature to explore our frequently asked questions.

Still have any questions? No problem. Just click the “Contact Us” button (iOS) or message icon (Android) in the top right and get in touch.

Happy flipping!

~BettieU is reading “Great Danes
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On the Red Couch with Details Style Director Eugene Tong

The term “men’s fashion” sounds like an oxymoron. A simple button-up and a pair of jeans is sufficient for most guys, right? In theory, menswear revels in uniformity: a “look” must be simple, consistent and without the slightest air of effort.

That tripartite description also fits Eugene Tong, Style Director at Details magazine. Hardworking, humble and confident, Tong is a study in the casually cool: he’s the guy to set and get trends precisely because he rejects them in favor of his intuition.

With so much discussion about the “science of creativity,” we wanted to know if there was a “science to style”—and who better to ask than the Most Stylish Man in Media?

As a style director for a men’s magazine, how do you approach Fashion Week?
It’s really about a schedule. I’m not one of those editors who plans their outfits. Being in New York, I’m operating from my home base. When you’re in Europe, you’re just there for the shows. In New York, you’re going back to your apartment or office instead of having free time in between shows to grab a coffee. New York Fashion Week is more chaotic because you’re still living your real life.

What is your role during the shows? Are you there to report?
I don’t do any writing. I do only fashion direction and styling for the magazine. The main purpose of presence is to gather next season’s ideas. After you go to London, Florence, Milan, Paris and New York, you can gauge what’s happening next season. We take those ideas and put together a few months worth of issues. Everything from there trickles down to the masses, but we get a sneak peek first.

There’s been a conceptual shift in menswear. Men’s style is casual and athletic; a few years ago it was “heritage” or “prep” or “Americana.” Now it’s reminiscent of late 90s streetwear: T-shirts, hoodies, stuff that’s edgier, but neutral and still masculine. How would you summarize the trend going on today?
The trend now is “elevated basics.” People in the industry like to group things together, and I think a lot of things that are categorized as “streetwear” are not actually streetwear. It’s like when certain brands got grouped into the urban category even though some of them had different aesthetics.

Men’s fashion now is definitely about going back to basics. But there will always be designers doing the opposite. Fashion has become a big business, so these brands that need to take that into account need to make commercially viable products to drive these businesses. That’s where you’re seeing these luxe versions of very basic things.

I think it’s also a reflection of the way the world is now. Fashion is expensive. You have to view things as investment pieces. Rather than buy super trendy jackets or silhouettes, you can upgrade your basic sweatshirt or sweatpants or sneakers and get invested in fashion—things that are done in much more luxurious fabrics or they’re cut better.

I’ve seen photos of you from The Sartorialist or Tommy Ton, and you’ve been—to your credit—very consistent in your style, which is now the latest look: classic, clean, a bit of hip-hop mixed with high fashion. I’m wondering if you’re concerned with trends or if you even care about how you’re perceived.
I’m 34 years old now, and as an adult you get to this place where you’re comfortable. I don’t chase trends; I’m not wearing the latest stuff. I wear what works for me. I don’t let myself be pigeonholed into categories. I like to mix all different things.

I think too many people let trends dominate their thoughts, and they don’t think about whether that trend applies to them. I’ve remained constant because I don’t try to do anything that I’m not. It’s great if people take my pictures. But I could also care less.

Of course, I know I’m very fortunate. I see everything from the get-go, and I’m able to distill that. But what works for me is very different from what works for my readers, so I have to switch hats when I’m doing stuff for the magazine.

Who is the typical Details reader?
An urban professional who has a lot of disposable income to spend on clothes. He’s really attuned to what’s going on. He may not know the specifics, but I don’t need to educate him on wearing navy suits with brown shoes or things like that. I can just say, “This is this season’s most important trends for you.” There’s service mixed with education, but they have the base knowledge. I’m never gonna have to justify the amount of money they need to spend; it doesn’t faze them. It’s the guy you want to be, the lifestyle that you want—the guy at the party that everyone wants to talk to.

Your job is hard to come by. Do you have advice for someone who’s 22 or 23 and hates their post-grad office job and wants to follow your path?
I tell incoming assistants that our industry doesn’t hire a new class every year. It’s not Goldman Sachs. Everyone in my position got there through internships. Go to a magazine stand, look at all the magazines you love, and get an internship.

Don’t be above anything. I did everything above and beyond what I was asked. I never left work until my boss did. I never took vacation. I’m an extreme, but you have to show them that you want it, and that you’re willing to do whatever it takes.

That’s lost now because of the internet. The younger generation—this is a cliché—has a sense of entitlement that things should just happen for them. I busted my ass. Be prepared to make a ton of sacrifices.

It’s not the most lucrative industry, either. I do OK, but for years, I had friends in banking or other industries who were making a lot more money than me. The difference was that I am happy going to work everyday. I have no problems with Mondays.

Does the role ever drag on you?
Oh, yeah. People see only the glamorous shit. I get invited to a lot of great things and get access to cool stuff, but all that fun stuff is 10% of the job. I have the same office politics, the same kind of boss, but I’m in a more public industry.

I mean: When you have to go to parties because it’s work, it’s work. We’re not partying all the time. I have a really strict rule of not drinking at work-related functions. You don’t wanna be that guy who’s being talked about the next morning.

What’s the absolute best part of being a style director?
Being able to represent the magazine and the United States as a whole at Fashion Week. Only the top editors-in-chief get to go, and I’m fortunate to be able to go as well. I still get hyped. I’m not sitting a desk staring at a screen.

I find it irritating when other editors complain. People get jaded. When you think about it, I get paid to go to Europe. That’s not bad, dude. My friends will talk about where we’re traveling for work. I’ll say, “London and Florence and Paris,” and they’ll say, “Oh. I’m going to Orlando.”

So to put in perspective: I’m super fucking lucky and it’s all pretty great.

Flip through Details—the go-to magazine for young sophisticates—on Flipboard:

~ShonaS is curating “Engineered Garments
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