The A.V. Club, The Onion’s off-shoot for media criticism, is the only place at The Onion where there are no jokes. It was launched on paper in 1995 by then-editor Stephen Thompson (who remains famous in Onion lore for coaching the paper’s softball team to a 21-42 record), who believed the humor newspaper’s thoughtful reviews and cultural commentaries deserved a section of their own.
The name “A.V. Club” paid tribute to generations of media-obsessed geeks and nerds who had suffered over the decades at the hands of their peers. Eventually, it evolved into its own website (though it remains a staple of The Onion’s printed version) with timely reviews, interviews and features on the latest films, music, books and video games.
No longer the object of high school scorn and ridicule, the A.V. Club is now optimized for the cool kids: Starting today, it’s been made for Flipboard on your device of choice.