A business publication for the 21st century, Fast Company was founded in 1995 by Alan Webber and Bill Taylor, two former Harvard Business Review editors. The magazine was born at the dawn of a (still-ongoing) revolution, with a mission to chronicle the companies reinventing business through innovations in technology, business models, and management. This was not your father’s fusty, old trade publication: its use of photography and design forever changed the way that business magazines looked. Today, Fast Company is more relevant than ever—especially because starting now, it’s customized for Flipboard. The people and companies inventing the future come to life in the magazine’s smart articles about startups, leadership, ethonomics (ethical economics), trends, branding, social media, and design.